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Monday, July 26, 2010

Business Skills

For years, Ireland has enjoyed exceptional growth in the property and construction industries, so much so that it counted for 30% of the Irish economy. However, we all realise that this phase in Ireland's history has passed. So what's next? It will become increasingly clear, that we are entering a totally new chapter. Things are never going to be the same again, and we must adapt to succeed. What we will see happening, is a large amount of home businesses springing up all over the country. Low overheads, low expenses, low wage bills and the leverage of the internet present the perfect ingredients to create truly successful small businesses. It will be a question of must rather than want, as it is increasingly unlikely that any one industry will any time soon provide what appeared to be such secure and well paid employment. From now on the motto is going to be - "you gotta row your own boat." Self determination, independence, and the willingness to learn new skills are prerequisites for succeeding. The four primary aspects of any business are production, research, finance and sales. However, by far the most important skill to master is sales. Sales are the life blood of any business, no sales equals no business. We strongly recommend becoming a marketing and sales master, using all of the means and media at your disposal. This may include newspaper and magazine ads, billboards, vehicle livery, TV and radio ads, and street signs if using traditional marketing methods. Alternatively, using online marketing methods will include pay per click campaigns, possibly on Google or yahoo, banner ads on websites other than your own, writing articles on your subject and distributing them online to establish your expert status, writing on blogs and forums relevant to your subject to build a following, submitting video clips and tips to online media including YouTube.com and Google video, and working on the optimisation of your site in order to bring it as high up the Google rankings as possible. All of the above serve to drive more traffic to your site, typically more traffic i.e., people visiting your website means more sales. When and wherever possible it is best to combine both online and offline marketing to create a truly well recognised business brand, that most importantly makes sales, and gets paid. Knowing who exactly your customer is, and how to get to them is essential. For example, Matt Furey author of Combat Conditioning has an exceptional online business selling a variety of strength conditioning and success courses. Matt effectively writes articles for a number of wrestling and martial arts publications that in turn drive traffic to his website, combining traditional offline and online marketing seamlessly and profitably. To conclude, Ireland is particularly well poised to thrive on the online world business stage, in that we speak the world's most prevalent language, have excellent communication skills, and are imbued with the determination to get the job done. Would you like to discover more free ways to create success and build wealth, both online and offline? If so, I’ve just put together a free Report on “The 7 Secrets to Online Success – Starting Today!” To get your Free Report go here now : http://SimpleOnlineMarketingTips.com; Thanks for reading- Gary McGeown; http://SimpleOnlineMarketingTips.com

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